When you create a blog post, for example, and put it on your website, you can repurpose that content and multiply its effect. You can tweet about it. You can put it on LinkedIn. You can send video content to YouTube. There are so many ways your unique content can be pro- liberated out in the world when you have someone to do that cyber-legwork for you. If there is a call to action to schedule a consultation, to subscribe to a newsletter, to get more information, to download something, or to do whatever your lead-gathering strategy might be, your marketing coordinator can put more eyes on it. This is a tried-and-true driver of new business.
Social media has gone from being a useful business tool to a critical and mandatory focus in recent years. Every social media platform has a different format, and that means it takes time, energy, and effort to create different content for those formats. There is a medium for every form of content, and optimizing your exposure through those platforms is another key to success.
For example, let’s say you have five thousand Facebook friends. How do you know that these are the best five thousand to have? You’re driving more and more referrals through your community and creating posts in return.
Social networks are one of the fastest-growing industries in the world, with a projected annual growth of 25% over the next 5 years. Social media marketing increases your brand’s awareness. 63% of buyers who search for houses online are more likely to use ones with an informative social media presence. Not just brand awareness, social media also has the power to increase customer loyalty. 71% of consumers who received a quick response on social media would recommend the service to others too.
As easy as it sounds social media management is not an easy job! There are many things you have to do in order to CONVERT TRAFFIC INTO SALES.
In essence, social media managers will need to be able to write content and edit content, understand new trends on social media and understand how to use analytic software for your business. They also need to edit photos, be tech-savvy and have good time management skills. You also need to be a good manager in order to delegate tasks out among team members, etc.
The 8 competencies for PRODUCTIVE social media management
This is about producing well-written text that readers enjoy reading or even want to share with other people. You also need great grammar skills as mistakes can easily make your company look bad or unprofessional in front of readers.
Stay informed about what’s going on with different trends by following websites online or attending events related to the latest happenings in your industry.
This is a way of taking data from various sources and then interpreting it to learn about what’s happening in the business in various areas. On social media, you’ll need to know how to check on the analytics by using tools provided by your social media sites.
You need to know how to maintain the company’s reputation on social media sites. This means that you will need to stay informed about what’s happening on the sites related to your company, and you’ll need to respond quickly to negative posts that are made about your company.
You will need to edit the content that’s being posted on social media sites by other people working for the company. This is after you make sure that the content is accurate and free of mistakes. You will also need to check the grammar, spelling, and tone of the post.
You will need to know how to delegate tasks to other people working for the company. These tasks can include editing photos, replying to customers, and posting content.
Graphic & media production
You will need to edit photos, videos, and other forms of media that are going to be posted on social media sites.
Substance over Style
People love to be inspired by substance.
“You know, there’s other people who have much more well-rounded people with marketing skill sets that we can hire for a fraction of the cost … and get more done, but also they’re going to do it a lot better.” —Travis Thom, MyOutDesk Client