When you create a blog post, for example, and put it on your website, you can repurpose that content and multiply its effect. You can tweet about it. You can put it on LinkedIn. You can send video content to YouTube. There are so many ways your unique content can be pro- liberated out in the world when you have someone to do that cyber-legwork for you. If there is a call to action to schedule a consultation, to subscribe to a newsletter, to get more information, to download something, or to do whatever your lead-gathering strategy might be, your marketing coordinator can put more eyes on it. This is a tried-and-true driver of new business.
Social media has gone from being a useful business tool to a critical and mandatory focus in recent years. Every social media platform has a different format, and that means it takes time, energy, and effort to create different content for those formats. There is a medium for every form of content, and optimizing your exposure through those platforms is another key to success.
For example, let’s say you have five thousand Facebook friends. How do you know that these are the best five thousand to have? You’re driving more and more referrals through your community and creating posts in return.