If you’re looking into how to get your client’s business to rank higher and show up more on Google & Bing search results, we are going to talk about citations. Citations are important and a highly-missed opportunity for brand awareness.
You can outrank your competitors using tools for citation research and taking advantage of listing services that are readily available for you.
What is a Citation?
Think of citations as a business listing in a Yellow Pages book. On the internet, there are multiple brands of these “books,” all with their own traffic and audiences. You need to make sure that your business is listed on all of these sites and accurately maintained. In many instances, your listing can be altered by someone else, so you need to check these regularly.
Citations contain a business name, address, phone number, services you offer, and website in this combination on the internet. Google and Bing crawls for these citations and attributes these listings to you. In turn, it helps build up traffic and is a factor in increasing your rank.
Outrank The Competition
In a competitive market, check which citations are good for your specific industry. Use relevant search terms on Google to see who ranks highest among your competition. Note all the websites that list other businesses and find your way into generating your own citations in those areas as well.
How to Manage Citations
Marketing doesn’t have to cost a fortune.
Let’s face it, entrepreneurs, we could all benefit from giving a little more attention to our SEO operations.
Great marketing brings together the art and science of communication to support the reputation of a business or brand.
Managing citations is relatively easy, but it requires attention to detail and regular maintenance. Overall it is busy work to find links and prevent others from altering your information.
Common Sites to list Citations
- Find Open
- The Internet Chamber of Commerce
- Amazon Alexa
- Where To?
- Property Capsule
- Top Rated Local
- D&B Database
- Insider Pages
- Local.com v2
- Pitney Bowes
- My Local Services
- White & Yellow Pages
- Google My Business
- Credibility Review
- CK Map