Social networks are one of the fastest-growing industries in the world, with a projected annual growth of 25% over the next 5 years. Social media marketing increases your brand’s awareness. 63% of buyers who search for houses online are more likely to use ones with an informative social media presence. Not just brand awareness, social media also has the power to increase customer loyalty. 71% of consumers who received a quick response on social media would recommend the service to others too.

Having a social media presence without the right strategy and plan can be just as damaging for your business as no plan at all. You need to set goals, know and understand your target audience, measure, and test. You have to continually analyze your social media strategy to understand how effective it is. Engage with your audience, find out what works and what doesn’t.

According to statistics, these are the Top 15 Social Media Platforms with the highest users:

This information should be taken into account as you plan out your social media strategy.

Now that you know which platforms have the most followers, how do you utilize them? Each platform requires different strategies as each one has different focuses. For example, what kinds of photos are you posting on your Instagram account? Are you utilizing video marketing for YouTube?

There are also some universal strategies that work across all of them, such as engagement. How are you reaching out to your audience? Do you respond to comments and questions?

Just remember to do the following:

1. Be authentic. Let your personality shine through across each social network you’re on. It’s a great way to open a dialogue with a client before they ever pick up the phone.
2. Don’t forget about video. 45% of people watch more than an hour’s worth of Facebook or YouTube videos a week. YouTube videos also improve your website’s ranking in search engines like Google — a common place where home buyers and renters start their search for a new home.
3. Don’t ignore your past/current clients. Just because you’ve already closed the deal, it doesn’t mean that you can’t get more potential business from your current and past clients. Invite them to interact with you on social media. Ask them to write reviews and encourage them to share your content. Referrals are the best way to find business and who can be better at sharing than those who have had remarkable experiences with you?
4. Don’t ignore negative feedback. You will inevitably have negative reviews, whether oversight or something else. When you encounter them, don’t ignore them. Be courteous and don’t fight back. If the comments are disrespectful or abusive, those you can ignore, however, if someone posts something that is a legitimate concern, answer professionally and always be kind.

Social media can be a powerful tool for your business. It is free, easy to use, and has the potential to reach a vast audience.

Take your video mastery to the next level…

• EVERY Professional Needs Video: Increase your credibility and connection to people with different types of bio/promo videos.
• EVERY Brand Needs Video: Does your brand name (as a product, service, agent, or team) have a video?
• EVERY Database Needs Video: How often does your list hear from you and how often is it via a video?
• EVERY Testimonial Needs Video: There is nothing better than someone else bragging about you. Testimonial videos are HUGE!
• EVERY Product Needs Video: Show ANY product, service, or house with a video that matches what you’re listing (yes, ANY listing)

Stop using only photos & plain text.

You already know video is important, but what are you doing to implement it in your business at the highest level possible? Whether you sell B2B services, insurance, loans, $100k homes, or $10M homes, you MUST adapt with video marketing and create a habit of practicing it.

Remember, the brain retains visuals more than text — 95% of messages are retained with using video, and only 10% with using text.

Since 2009, Tony Giordano has used video for over 10 years in his business, now multiple businesses, and coaches clients of his to do the same. Tony will show you how to get more business with simple videos easy to create. You’ll walk away with proven steps that anyone can follow to create videos that get results.

So how do YOU create effective videos easily and on any budget?

In this webinar, learn how to . . .

• Set more appointments with these tried and true 1-to-1 videos
• Create videos on any budget, even if you have no budget
• Take baby steps now for real results, then grow your budget on proven ROI

“I can’t imagine my businesses without MyOutDesk VAs! Shout out to our MyOutDesk VA Joycee!” — Tony Giordano, Author of the bestseller, The Social Agent 2.0  and a proud MyOutDesk Client since 2017